Just say no… to deciphering a bunch of unpronounceable gibberish on the back of your beauty products. Simplicity is the ultimate form of sophistication, and sustainability is the key to safeguarding our planet's future. Which is why we make it our mission to redefine the beauty industry by embracing the power of natural and synthetic ingredients that are safe for both you and the environment. In practice, this means we follow a strict No-To list, which reflects our commitment to being Simple, Trusted, and Conscious in all aspects of our products.
Simple: Our clean products are a testament to the beauty of minimalism. We believe that true elegance lies in simplicity, which is why our perfumes contain only the essentials and nothing more. By curating a concise selection of high-quality ingredients, we offer you a pure experience that captivates your senses without overwhelming them.
Trusted: Ingredient transparency is the foundation of our brand. We take pride in listing all our ingredients, and we avoid any harsh chemicals commonly found in perfumes or beauty products. Our commitment to being free from parabens, phthalates, dyes, gluten, and toxins ensures that you can trust the safety and purity of our products and make a conscious decision to protect your well-being.
Conscious: Sustainability is at the core of everything we do. Our products are 100% vegan and cruelty-free, reflecting our dedication to creating a harmonious relationship with nature and all living beings. Additionally, we strive to use sustainably-sourced ingredients and eco-friendly packaging (whether it be recyclable or compostable) to minimize our ecological footprint and leave a positive impact on the environment.
Our No-To list is more than just a checklist; it's the backbone of our Simple. Trusted. Conscious. motto, guiding us to craft products that are clean, safe, and aligned with our values. As an eco-conscious brand, we believe in the power of both natural and synthetic ingredients, recognizing that some synthetic alternatives can be gentler and more eco-conscious than their natural counterparts.
For us, it's all about putting your safety and the environment first. A clean product, to us, means going beyond merely avoiding harmful chemicals. It means carefully selecting ingredients that have a positive impact on your health and the planet. From the very beginning, we commit ourselves to prioritizing your well-being and to formulate fragrances that are not only delightful to your senses but also friendly to Mother Nature.
We're no strangers to the risks associated with certain ingredients, and we take this responsibility seriously. That's why we meticulously curate our No-To list, ensuring that any substances with the potential to harm your skin or disturb the delicate ecological balance are eliminated from our formulations. With Clean Beauty, you can trust that we've got your back, providing you with products that are as safe for you as they are for the environment we all cherish.
Breaking Down Ingredients We Say No To:
What are they: Parabens are preservatives commonly used in food, cosmetics, or pharmaceutical products to prevent the growth of bacteria.
Where they’re found: They can be present in food, makeup, hair care products, moisturizers, shaving cream, toothpaste, and more.
Why we avoid them: Parabens can cause allergic reactions upon skin contact and have the potential to accumulate in the environment and animals by traveling into sewage systems after being washed out from products, impacting aquatic ecosystems.
What are they: Phthalates are plasticizers and solubilizers used to increase flexibility and dissolve ingredients.
Where they’re found: They are commonly found in color cosmetics, scented lotions, soaps, body washes, hair care products, and nail polish. They can also be present in food packaging and detergents.
Why we avoid them: Phthalates disrupt hormones and are strongly linked to the risk of cancer. Additionally, they can have adverse effects on aquatic life, contributing to environmental concerns.
What is it: Gluten is a combination of two proteins found in wheat and cereal grains, providing elastic properties to dough.
Where it’s found: It can be present in grains and starches such as wheat, wheat germ, barley, and rye. It may also be found in vitamins, toothpaste, some skincare products, and lipsticks.
Why we avoid it: We exclude gluten from all our products to cater to individuals who are sensitive to gluten or have celiac disease, ensuring an inclusive and safe experience for everyone.
What is it: Acetaldehyde is an organic compound with a fruity smell, which can be suffocating in high concentrations.
Where it’s found: It is naturally found and broken down in the body, and it can also be present in ripe fruit, bread, and coffee, and is produced by plants.
Why we avoid it: Acetaldehyde is a known carcinogen and can irritate the eyes and respiratory system, making it a concern for both human health and the environment.
As a company committed to being eco-conscious and sustainable we take pride in our No-To list, which forms the foundation of our commitment to being Simple, Trusted, and Conscious. By saying no to harmful ingredients, we uphold the values of safety, transparency, and sustainability; creating products that empower you to embrace the beauty of nature without compromising on your well-being. Together, let's embark on a journey towards a cleaner and greener future, one “no” at a time.