CLEAN CLASSIC

Nordic Light

Inspired by the warmth of the Nordic sunlight whose rays gently caress the skin.

Eco-Conscious
Recyclable
Cruelty-Free
Vegan
Gluten-Free
CLEAN RESERVE H2EAU

Amber Cashmere

Inspired by the inviting yet unexpected blend of warm cashmere with a touch of silky freshness.

Eco-Conscious
Recyclable
Cruelty-Free
Vegan
Gluten-Free
Introducing LIMITED EDITION

CLEAN CLASSIC Vanilla Cloud

Inspired by the delectable personality of vanilla enveloped in weightless, blush-tinted clouds.

Eco-Conscious
Recyclable
Cruelty-Free
Vegan
Gluten-Free
CLEAN RESERVE

skin-to-skin

Inspired by the feeling of a warm embrace.

Eco-Conscious
Recyclable
Cruelty-Free
Vegan
Gluten-Free

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CLEAN RESERVE

Skincare

The best vegan, cruelty-free, Leaping Bunny and PETA certified, and free from silicones, parabens, mineral oil, phthalates, and added fragrance skincare collection.

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Introducing: CLEAN RESERVE H2EAU

h2eau Water Lotus
CLEAN RESERVE H2EAU

Clean, long-lasting, water-based perfumes that are gentle and hydrating to the skin.

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Featured Product of the Month

model with h2eau fragrance

Beautiful Fragrances for your Body & Home

We put safety first, are mindful of the planet and tap the finest perfumers around the world to bring you beautiful fragrances. It’s been part of our green ethos since we started — always has been, always will be.

OUr Story

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Who What Wear Logo
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For perfume addicts who are also ecologically minded, Clean Reserve makes sustainable fragrances that you can layer and mix to create unique scents in your home”

Vogue

I can't praise Clean Reserve enough, and while it might not be the most actively talked about brand in the fragrance industry, every amazing-smelling person I know has a signature scent from the brand they can't get enough of.”

Who What Wear

Clean Reserve not only formulates their scents to meet the Clean at Sephora standards, but they also package and create their products with sustainability in mind. You’ll love having this perfume in your rotation, especially for daytime in the spring and summer.”

Elle

Clean Reserve designs all of its exquisite scents with the finest, clean beauty ingredients. It uses both sustainably sourced plants and tried-and-true synthetics that always put the environment first. The company never tests on animals, the products are gluten-free and packaged in recyclable bottles."

Ethos