H2EAU Has Arrived

A new collection of eco-conscious & sustainable fragrances inspired by water, nature’s most gentle ingredient. Offering clean, long-lasting, water-based perfumes that are gentle, hydrating and good for your skin.

EXPERIENCE H2EAU

Introducing: CLEAN RESERVE H2EAU

h2eau Nectarine Petal
CLEAN RESERVE H2EAU

Clean, long-lasting, water-based perfumes that are gentle and hydrating to the skin.

SHOP H2EAU LEARN MORE
H2EAU fragrance gift sets

GIFT SETS

Give cean fragrance best sellers for every holiday. For any special occasion, fragrance gift sets are the gift that keeps on giving.

SHOP GIFT SETS
Clean Classic Original

SIMPLE. TRUSTED. CONSCIOUS.

We are CLEAN BEAUTY COLLECTIVE.

We’re proud to say that we’ve been setting the standard for world-class CLEAN fragrances since 2003. Discover our eco-conscious and sustainable scents that put people and the planet first. 

Shop Our Collections

Featured Product of the Month

Clean Reserve Fragrance and Model

Beautiful Fragrances for your Body & Home

We put safety first, are mindful of the planet and tap the finest perfumers around the world to bring you beautiful fragrances. It’s been part of our green ethos since we started — always has been, always will be.

OUr Story

Vouge logo
Who What Wear Logo
Elle Logo

For perfume addicts who are also ecologically minded, Clean Reserve makes sustainable fragrances that you can layer and mix to create unique scents in your home”

Vogue

I can't praise Clean Reserve enough, and while it might not be the most actively talked about brand in the fragrance industry, every amazing-smelling person I know has a signature scent from the brand they can't get enough of.”

Who What Wear

Clean Reserve not only formulates their scents to meet the Clean at Sephora standards, but they also package and create their products with sustainability in mind. You’ll love having this perfume in your rotation, especially for daytime in the spring and summer.”

Elle

Clean Reserve designs all of its exquisite scents with the finest, clean beauty ingredients. It uses both sustainably sourced plants and tried-and-true synthetics that always put the environment first. The company never tests on animals, the products are gluten-free and packaged in recyclable bottles."

Ethos