Earth Day 2022


Flutter for Change with EARTHDAY.ORG

As founders of a clean beauty movement that ensures a happier, healthier planet for all, we became concerned when we learned of the threats facing insects that help our ecosystem thrive. That’s why we’re delighted to partner with EARTHDAY.ORG once again to support our planet and partner with their Protect Our Species campaign aimed at helping the pollinators who keep our ecosystems thriving – including the dazzling dragonfly!‌

Dragonflies are precious pollinators who have been around for 300 million years. 90% of the world's flowering plants and 35% of the world's crops rely on pollinators like the dragonfly. Unfortunately, the population of certain species, like the Hine’s Emerald Dragonfly is rapidly declining. Listing one of these precious species on the U.S. endangered species list isn't enough. It's time for us to do our part and spread the message that it's time to take action. That's why we encourage you to read on and follow our hashtag #flutterforlife to learn more ways you can also #FlutterForChange.



Want to know why dragonflies are so important? Or what exactly is threatening these amazing insects? We have the answers you need.

• Why are dragonflies important? 

90% of flowering plants¹ and about 35% of the world’s food crops²  depend on dragonflies and other insects for pollination. Without pollinators like the dragonfly, our fragrances wouldn’t be possible and the global food supply would be dangerously affected. 

• What’s happening to the dragonfly population?
Certain species of the dragonfly, like the Hine's Emerald Dragonfly, are experiencing a rapid decline in numbers. It is estimated that there are only 30,000 world wide. In 1995 it was added to the U.S. list of Endangered Species. Unfortunately, it took time to gain protection for their habitat as well, leading to a continued decline of the species.

• What’s causing this decline? 
One of the biggest threats to the Hine's Emerald Dragonfly is groundwater depletion and contamination. Since their larval stage lasts 4-5 years it is critical that their habitat provides the optimal environment for maturation. Regulation of protection for these habitats have been on the decline so it's important that we take action to preserve their environment as much as possible.

Behind The Fragrance

#FlutterForChange: Spread the Word

Join our pollinator-loving collective and spread the word on social media. Snap a picture or video of how you’re helping to protect the dragonfly population, tag with #FlutterForChange, and nominate your friends to do the same. We all need to work together to transform the world.