Refresh Your Memory

Refresh Your Memory

Walking into your grandmother’s living room. 
Inhaling the refreshing scent of a bonfire in the distance during a summer night.
Sitting by the ocean at your friend’s beach house as someone cuts the watermelon.

How is it that such complex emotions are evoked through simple sensory cues?

Amazingly, the sense of smell has the power to transport us back to some of our most vivid memories. It also happens to be the strongest link to memory and emotion than any of the other senses. (We guess we’re in the right industry.) How is this possible? Okay, we’ll get scientific for a sec.

Our ability to smell comes from special sensory cells called olfactory sensory neurons, located deep inside the nose, connected to the brain. Once smells touch the receptors within each neuron, they send messages to the brain. After our receptors are stimulated, our brains then take on the role of identifying what the smell is - hence why we’re able to draw connections between smells and events we’ve experienced in the past, significant or insignificant. 

This is why we take every note into consideration when crafting each of our unique fragrances. Whether it’s the cedarwood in our CLEAN RESERVE Avant Garden White Fig & Bourbon or the citrus notes within our CLEAN RESERVE Acqua Neroli - we envision the who, what, when, where, why and how. 

Here’s to discovering notes and creating new memories.

Discover Our Unique Fragrances


Sources: U.S. Department of Health & Human Services; NIDCD