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6 Reasons To Choose Vegan & Cruelty-Free Perfume

While the rest of the world is just starting to catch on, vegan and cruelty-free products are all we’ve ever known and would ever consider. They’re more than just a trend to us. You can trust us to create the safest products for you and the environment, and we’re honored to keep this promise. Learn why these choices are so important and how they can make a difference for you and our planet.

#1 Animal & animal by-products are not what you want on your body

Ever wondered what these actually are? They’re any material derived from the body of an animal, including fat, blood, milk or eggs, and they’re hiding in your everyday skincare products. In perfumes, these ingredients can be just as disturbing. Ambergris, found in whale intestines, is sometimes used as a binding agent. Some musky scents can contain animal secretions from beavers, deer or civets (an animal similar to a cat, found in Asia and Africa). The idea of spritzing yourself with any of these is, well, pretty crude. We’ll stick to vegan perfume, thanks!

#2 Beauty ≠ Cruelty


Rabbits, mice, rats, pigs, hamsters, cats, dogs and even fish are among the poor creatures tortured to test cosmetics and other products in the United States. P.E.T.A. estimates that in America, more than 100 million animals are killed every year as a result. The European Union and other countries have banned animal testing, while the US has not. Choose a more humane world and help us promote this change.

#3 Animal testing isn’t always reliable

There are alternative methods to animal testing, and they actually prove to be more effective than some of the traditional cruel experiments. For example, the inhumane allergy skin test performed on guinea pigs can only determine human reactions at a rate of 72%, versus a 90% detection rate with other lab-based tests.

#4 Join a crucial cultural shift

Cast your vote with your dollar. Many companies tend to use less responsibly sourced or manufactured materials since it can be much easier and cheaper for them. And while CLEAN has always been 100% vegan and cruelty-free, more brands are starting to take notice. When you buy any vegan or cruelty-free products you’re contributing to ethical consumerism and promoting positive change. Share your conscious choices with your friends and family—society can make the shift!

#5 Feel confident with safer ingredients 

Our vegan fragrances contain more sustainable ingredients and are crafted without harsh chemicals you’d find in other perfumes and cosmetics. We never use parabens, phthalates, synthetic colors or 13 other potentially toxic ingredients (see the full list here). You’ll always see a full ingredient list on each product—we’ve got nothing to hide! And you’ll always feel good knowing our perfumes are safer for your skin.

#6 Reduce Your Carbon Footprint

Animal agriculture makes up 10% of all greenhouse gas emissions in the US every year. We help combat that number by creating animal-free products. CLEAN also works with manufacturers who employ green manufacturing processes, such as solar power. And our eco-conscious packaging utilizes everything from recyclable paper to compostable corn-based cellophane to help reduce our (and your!) impact on the planet.